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The BLUE colour comes from the “Blue Ocean Strategy” which signifies beating the competitors without competing with them. For us, competitors are irrelevant, because on Earth, we still have not found anyone who competes against “perfection”.The BLACK colour refers to the elegance, the sophistication, the mystery and the Universe beyond Earth. It focuses on elitist, private and hidden activities and destinations. In short, everything where the imprint of your shoes can leave a unique trace.The 360º defines the scope of our two business lines. |